Since 1989

The novice writer tends to assume something like this: “If I know how to write one thing, I know how to write anything.” The experienced writer knows that assumption is incorrect. A letter to Cousin Joe, an advertising brochure, a sales proposal, a novel, an academic report—all these things call for different writing strategies.

We are ready for you. We first consider your PURPOSE and AUDIENCE. What do you want this writing to achieve? What do you want your audience to do as a result of this writing? Do you intend to inform, to entertain, to change beliefs, to urge action? Who is the audience? What are their present ideas and beliefs? Will we have to overcome their objections, or are they already in line with our thinking?

When PURPOSE and AUDIENCE have been weighed, the writer will consider PRESENTATION. How formal or informal does it need to be? Should it include drawings, charts, graphs, cartoons? Does it need humor, or should it be wholly serious? If it must be simple, how shall I avoid “talking down”?

What EVIDENCE must be assembled and presented? What will raise your credibility in the minds of your audience.

Finally, the TEXT is chosen. This must be done painstakingly.

Call Wingate & Wingate, Writers.
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